“ Truepush Private Limited ” has developed an e-mail advertising platform, and its own algorithm which has the main goal to optimize e-mail sendings and maximize results in the e-mail advertising channel. Truepush’s technology determines the top performing micro-segments, sending the right campaign to the right user and avoiding sending duplicated messages to the same user.
The success of Truepush depends directly on the ability to satisfy all parties, including Advertisers, Publishers and Audiences (users contained in the Publishers databases that gave at the time of registration, the consent order to receive advertising campaigns). With this intention, Truepush defined a set of principles that aim to safeguard the best interests of all parties.
We believe that Email Advertising, should create a positive experience for users. We develop a system with the ultimate goal of delivering the right message to the most receptive user, aiming to increase campaigns performance and enlarging subscribers lifecycle.